The first magazine was issued back in 1731, before this country was even technically born. Since then, the magazine publishing industry has taken root is one of the major industries available. The market itself is almost endless and has become a multimillion-dollar industry. The magazine industry has an attractive appeal, it's easy and personal, and people are drawn to magazines, as are advertisers. Consumer magazines continue to grow in circulation and are particularly diverse. Here are some of the most successful publications available in the US today.
Reader's Digest
Founded in 1922 by Lila Bell Wallace and DeWitt Wallace, Reader's Digest is still one of today's most highly successful general interest magazines. It's roughly half the size of a regular magazine sent by subscription, but it continues to reach audiences not just in America but the rest of the world as well. It's published in 21 languages, has 50 editions so far, and is still the best-selling consumer magazine in the US. Reader's Digest Association, Inc., is sixth among the top 25 magazine publishing companies in its annual revenue earnings.
National Geographic
This magazine is the official publication of the National Geographic Society and continues to be a major factor in its business. It has articles about archaeology, history, science and has also recently branched into adventure and travel. It published its first issue in 1888 and since then has reached the world with 32 language editions. Its articles are interesting and informative, but it also has amazing photography; its highly recognizable yellow bordered cover make it unmistakably National Geographic and therefore quality. The American Society of Magazine Editors has given the General Excellence Award as of 2007 to National Geographic Magazine.
PC World
Though a relative "new kid on the block," PC World is nonetheless the flagship publication of the International Data Group. First launched in 1982, the first issue came out in March of 1983. Most staff of PC World came from PC Magazine. Today, PC World contains many reviews of different hardware, software and services related to the computer market. It is currently published in 51 countries under different titles locally. As of 2006, it has become the computer magazine with the largest circulation in the world.
Popular Mechanics
Popular Mechanics has been devoted to highlighting trends in science and technology in the mainstream media since its inception on January 11, 1902. In the 1950s, the Hearst Corporation took the publication over, whereby it became one of the more prominent publications in the group, along with other mainstream publications like Good Housekeeping. Today, Hearst Corporate Communication remains one of the leading magazine publishers in the US.
Time Magazine
Despite a recent drop in revenue as of 2007, Time magazine remains the largest magazine in annual revenue among magazines. Its writing style remains stellar because it can address weekly, timely issues on a range of topics, both political and serious, and include light and popular fare as well. Signature articles in the magazine include Time 100, which features the 100 most influential people of the year, and the Time Person of the Year. As of late 2007, it has tried to revise so that it can continue to serve by reaching a younger generation of people.
Even though recent advances in communication and technology such as the Internet have made information far more available and digitally enhanced, magazine publishing still continues to be a mainstay in the American media. Its revenue growth in 2007 was still 1.5% even with more technologically advanced media choices.
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