Monday, November 12, 2012

Fortunes of the Rabbit in Dragon Year 2012-13

Your birth year, the Fourth Sign of the Chinese Zodiac? Were you 12, 24, 36, 48, 60, 72 (and so-on in 12-year increments) between 3rd February 2011 and 23rd January 2012? (Rabbit Year's end) or know of a baby due/born during this period? Do partners, friends, relatives or colleagues fall into this category? If you do, this article should interest you!

The Rabbit

Years of the RABBIT:

Fortunes of the Rabbit in Dragon Year 2012-13

1903 Water; 1915 Wood; 1927 Fire; 1939 Earth; 1951 Metal; 1963 Water; 1975 Wood; 1987 Fire; 1999 Earth; 2011 Metal

4th Place Lucky Rabbit has Longevity Links!

Famous Rabbits Include:

Orson Wells, Donnie Yen, Bob Hope, Angelina Jolie, Lewis Carroll, John Cleese, Brad Pitt, Johnny Depp, David Beckham, Ingrid Bergman, Albert Einstein, Leon Trotsky, Li Lin-Jie (Jet Li) Frank Sinatra, Tiger Woods and Whitney Houston.

Personality

Relaxed, laid back and into various forms of cultivation, Rabbits are considered the luckiest Animal. They rarely gamble (being conservative at heart and risk-averse) but do so skillfully when tempted. Reliable and trustworthy, and the last to renege on contractual commitments, although Rabbits can be a little too easy-going at times.

Fond of gossip, Rabbits are articulate, virtuous and well-liked but occasionally they can be over-cautious and boring. Lucky Rabbit is a Sign frequently linked to longevity!

Ideal Rabbit Careers and Occupations Include:

Politics, Diplomacy, Writing and Publishing, Education, Performing Arts, Fashion Design, Medicine, Administration and Public Relations - Rabbits also make excellent Therapists.

Relationships

In relationship terms, Rabbits are most compatible with those born under the Signs of the Sheep, Dog and Pig and least with those born under the Signs of the Rooster and Rat.

The Rabbit in Dragon Year 2012-13

Expect good news from within your family. Rising income and expenditure accompany each other, this renders saving a very good idea for this year.

Mood-swings may occur from time-to-time and Rabbits should take care and try to moderate these considering the volatility inherent in the nature of Dragon Years. Spring and Summer are your best times of Year, try to capitalise upon progress made then. Similarly, watch out for unnecessary expenditure later in the Year, especially in the Winter months.

In Fact

The Yellow Emperor, Huang Di (circa 2,690-2,590 BC) is credited with creation of the Chinese Calendar in its current form, although it is certain it was in use long before this. Yin/Yang and 5 Elements Theories, fundamentally affecting the way his Calendar operates are also credited to the Yellow Emperor and exert powerful influences on events to this day.

Dragon Year 2012-13 is Year 4,710 by this Calendar, which is also used by many other countries of S.E. Asia. The Chinese who also (not surprisingly) invented History as a Subject for study, have the longest written and consistent, chronological record of events on the Planet (one from which we can can learn much!).

Fortunes of the Rabbit in Dragon Year 2012-13
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Feng Shui Consultant Peter Allsop M.Ed. also publishes 'Red Dragon Martial Arts Ezine'. Longevity Training, Iron Shirt, 5 Elements Qigong, Daoism, Chinese metaphysics and Astrology feature among his interests alongside gem and crystal Feng Shui.

Explore the free resources at http://www.sheffieldkungfu.com or http://shaolinway.com

Senior Student of GrandmasterYap Leong, Peter also teaches Shaolin Kung Fu and Qigong in Yorkshire and Derbyshire U. K. as Shaolin Fists International Area Instructor for the region.

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Wednesday, November 7, 2012

Publishing Scams: Six Red Flags That Scream "Rip Off"

It's heartbreaking. You go to a local fair and there at the author's table is a row of smiling hopefuls, eager to sell their books. A few are beautiful books, either self-published or produced by traditional publishers. But so many are poorly written, poorly produced, with amateurish covers and cheap bindings. The author's smiles are wearing thin as they realize that the world isn't flocking to buy their books, and they're just beginning to wonder if there's something wrong with this picture.

Score another for the vanity presses. The poor authors, with no knowledge of the business end of publishing, have been snookered out of hundreds or even thousands of dollars and now have cases of unmarketable books serving as very expensive doorstops.

In these days of POD (publish-on-demand) technology, the vanity presses may promise to ship the books when they are ordered, which at least relieves the author of having to warehouse the books. But the vanities still charge large amounts of money and the author is still left with an empty bank account and shattered dreams.

Publishing Scams: Six Red Flags That Scream "Rip Off"

Or worse. Some scammers take money from hopeful authors and deliver nothing at all.

The good news is that with a little knowledge, it isn't too hard to spot a scam. Here are some obvious red flags to look for:

Red Flag #1: "We'll publish your book for ONLY 5!"

Remember this one rule above all: legitimate publishers pay YOU for the rights to publish your book. You should never have to pay anyone to publish your work unless you choose to self-publish.

To get a book published, you have to write the very best book you can. You must study the market, and use a current market guide to select the most appropriate publisher. You submit your manuscript using a standard manuscript format, which is described in most good books on writing and publishing. While you wait for a reply, you go to work on your next project. If a publisher is interested, an editor will contact you and make an offer. The publisher will pay you an advance against royalties, and once the advance is earned back, you will earn royalties on further sales. You or your agent may also sell other subsidiary rights, such as foreign translation rights or movie rights. Chances are high, however, that your manuscript will be rejected. If that happens you select the next publisher on your list and send the manuscript there, then go back to work on your next project.

If you want to self-publish, the best way to go about it is to create your own small publishing company. You give your company a name, you choose a good printing service, you buy the ISBN number and file for copyright. If you pay for "publishing," but the book bears the imprint of another publisher, that company is a vanity publisher. A good printing service will encourage you to use your own imprint. You have a much better chance of getting a distributor to carry your books if you use your own imprint. Most distributors steer clear of vanity publishers.

If you want only a few copies, such as a memoir meant only for family, look for a good book binding service.

Red Flag #2: "Authors wanted by major publisher!"

No legitimate publisher ever has to advertise for authors. All major publishers have gigantic slush piles stacked high with far more manuscripts than they will ever be able to use, most of which are of poor quality. If you see an ad in the back of a magazine that offers to "publish" your book, or suggests that they "need" authors, chances are high that it is a vanity press.

Red Flag #3: "We know the secret for instant success!"

There is no "instant success" in the publishing world. Most famous authors worked hard for years to become an "overnight success." Sometimes a lucky break will propel a new author to the top of the bestseller list, but remember, their story is just one out of millions. Most authors never get that kind of fame. If the opening page of the site talks about how your book could be a best-seller, be cautious. Real publishers don't make those kinds of promises, because they know the reality of the publishing business.

Red Flag #4: "Traditional publishing is dead/a rip-off/not worth your time."

A publishing company that disparages traditional publishing is almost certainly either a vanity publisher or an outright scam. What they are disparaging are long-established honest businesses that carefully select the manuscripts that are most likely to sell and pay the authors for the rights to publish these works.

Red Flag #5: "We'll list your books on Amazon.com!"

Getting your book listed on Amazon.com is as easy as going online and filling out a form. Anyone can do it. And a listing on Amazon isn't a guaranteed path to success. Even in this day and age of online commerce, something less than 10% of all books sold are sold online. The vast majority of books are sold through bricks-and-mortar bookstores. While you may possibly be able to talk your local bookstores into carrying your self-published book, the only way to get it into bookstores across the nation is by getting a distributor to carry it. That can be expensive (which is one reason that the vanities don't bother with distribution), and distributors won't touch vanity books (which is the other reason). Distributors and bookstores also don't like POD (publish on demand) books, because they can't be returned if they don't sell. Booksellers, unlike most businesses, expect to be able to return or destroy unsold books and get their money back. It sounds crazy to other businesses, but that's how it is. If the publisher can't offer distribution services to get your book into bookstores, it's not a publisher that will serve you well.

Red Flag #6: Bad review on Preditors and Editors and Writer Beware

Yes, it's really spelled that way, for alliterative purposes. Preditors and Editors is a website chock full of scam warnings and wise advice to writers. Writer Beware, on the Science Fiction and Fantasy Writers of America website, has a list of current scam alerts. Both are useful when researching a potential publisher. If any publisher disparages either of these sites, beware!

If you can spot these red flags, you can avoid most publishing scams. The best way to protect yourself, though, is to educate yourself about the publishing industry. Read as many books on writing and publishing as you can get your hands on. Find out how the industry works, and find out how to market your work in the genre you are writing for. Stay abreast of industry trends by reading Publisher's Weekly or visiting their website. With a little education, you can help put the scammers out of business.

Publishing Scams: Six Red Flags That Scream "Rip Off"
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Karen E. Bledsoe is a children's book author, and has written many books for the school and library market. For more information on writing for children, see her website at http://www.gkbledsoe.com

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Monday, November 5, 2012

Self-Publishing - How Important is an ISBN Number?

You've weighed all your options and have determined that self-publishing makes the most sense for your foray into publishing. You understand that there is an increase in the need to self-market your title, but there is also a correlating increase in profit margin. Other risks have been assessed and you're comfortable moving forward in the direction you've chosen.

Have you applied for an ISBN number?

"What's that?" You might be asking yourself. Well, an ISBN (International Standard BookNumber) is a specific number that helps identify your book and has provided the standard of book identification since 1970.

Self-Publishing - How Important is an ISBN Number?

Some brick and mortar stores as well as online retailers have policies that disqualify the sale of a book that does not contain an ISBN.

The cost to purchase an ISBN may seem prohibitive for many. Here's the basic cost structure...

Registration Fee: .95

Service Fee for 10 ISBN's: 5.00

Annual Fee:

Manual Processing Fee (if you file a print application):

Express Service (if required): 5

If you needed an ISBN number quickly you would spend close to 0 to get one. The truth is, you receive up to ten ISBN's for the price listed above, but the acquisition of an ISBN doe note provide a distinction between the need for one or ten separate numbers, ultimately you pay the same price. This can be a benefit I you have additional titles planned, but can be a hefty expense for a single book

The online web address for ISBN acquisition is http://www.isbn.org/standards/home/isbn/us/secureapp.asp

You should know that there are resellers of International Standard BookNumbers and you can purchase a single ISBN for around through these services. Another alternate avenue for the purchase of an ISBN is through your book printer. These printing firms often provide this as a service to their printing customers simply because they realize that you may not need 10 ISBN numbers and you may not wish to pay 0-400 for the use of a single ISBN.

The task of self-publishing may seem daunting, but it can be successfully done. Just as you spent time researching the subject matter for your book, so too is the process for the publication process. Beyond the need for an ISBN you will also need to manage copyright issues as well as filing your work with the Library of Congress. Again in many cases a qualified book printer can address these issues although you may find a less expensive alternative with a little online comparison-shopping.

Self-Publishing - How Important is an ISBN Number?
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Scott Lindsay is a web developer and entrepreneur. He is the founder of FaithWriters and many other web projects. FaithWriters has grown to become one of the largest online destinations for Christian writers and Christian authors. FaithWriters is a great place for writing jobs.

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Thursday, September 6, 2012

High-Tech Publishing- Using a Desktop Publishing Software to Create Promotional Materials

Effective promotion of organizations, companies and clubs require understanding the different avenues and platforms to use to get the word out about their group or establishment. Posters, brochures, newsletters and websites are good promotional materials, but for them to be effective requires them to have a good design and content. Designers and writers everywhere can use the desktop publishing software available now in the market to achieve this goal.

What is a Desktop Publishing Software?

Desktop publishing software allows its users to create print materials such as newsletters, flyers, posters and brochures. The program provides its users an easy way to create publications on a computer by providing a library of ready-made templates, icons as well as content and layout generators.

High-Tech Publishing- Using a Desktop Publishing Software to Create Promotional Materials

The Different Types of Software to Choose From

Depending on your interests and needs, there is a wide-range of desktop programs to choose from:

Word processor software - This type is considered the most basic type and is mainly used for typing and modifying text documents. It supports functions such as spelling and grammar checkers and text formatting. It is recommended for purely textual documents.

Page layout desktop publishing software - Page layout software allows its users to utilize text, images, and photos to create a powerful and convincing publication. It allows flexibility when it comes to designing layouts. It is commonly used for publishing materials such as books, brochures, newspapers and magazines.

Web publishing/electronic desktop publishing software - The last type of software on this list is also the most versatile. It allows its users to combines all forms of content elements such as text, images, audio and videos to create something fir for Web publication. It can convert files into the HTML or PDF formats for quick web publishing.

High-Tech Publishing- Using a Desktop Publishing Software to Create Promotional Materials
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Recommended Desktop Publishing Software / Consumer Information

A complete Guide to DESKTOP PUBLISHING SOFTWARE is available in Picky Guide, one of the fastest growing online magazines giving free consumer advice and product information.

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Wednesday, August 22, 2012

New Printing Industry Trends

The emergence of digital and Internet technologies in recent years have brought about new printing trends that will forever change the printing industry. These printing industry trends have changed the way companies do business from the design to the printing phase of operations.

In Australia, the printing industry has met these new printing trends with open arms as many have updated their workflow and production strategies to meet the changing demands. On the other hand, many of those who never made these important changes have struggled because of the growing competition by non-print and online media.

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According to the Rochester Institute of Technology School of Print Media, there has been a growing media competition considering the fact that print advertising is driven by newspaper, magazine and periodical revenues while "the Internet is chipping away at traditional media usage and communication."

New Printing Industry Trends

The recent developments in the printing industry can be attributed to several printing trends:

Workflow DigitisationOne of the most important printing industry trends has been the electronic delivery of files as desktop publishing takes full control of the printing process. There is an emerging need for the electronic delivery of graphics and images, which has made film media process obsolete. The industry has adopted automated workflow processes that would link customers, printing systems and services like never before.
Technology IntegrationPrinting trends are gearing towards full workflow automation with the development of computer-to-plate imaging technologies that allow desktop publishing applications to output directly to a printing plate. Many printing presses are integrating "hybrid" printing by combining different reproduction processes since many print jobs are complex with specialised coating or printing requirements. There is a growing trend in cross media conversion from one file to any information distribution and electronic publishing methods. The advancement of digital technologies such as Direct Imaging offset presses and Inkjet printers have made colour printing cost effective.
Changing DemandsPrinting trends have also pointed towards shorter production runs and schedules in an effort to compete with digital printing. Printing production now shifts closer to the point of distribution as printing trends move away from being press-centric to printer-centric. A greater volume of printing jobs has moved away from printing companies to those produced by desktop printing and offshore printing firms.

The implementation of new printing industry trends such as the workflow digitisation, technology integration and changing demands have transformed companies into more efficient and effective businesses. However, some niche pre-print operations are now rendered obsolete because desktop publishing has eliminated the need for pre-press and film-based processes. The implementation of a digitised workflow has further automated the printing process and at the same time freed the operation from labour-intensive tasks that may hamper production schedules. Despite the growing significance of online-based services, the printing industry remains strong and enduring as it adopts new strategies to achieve success in the future.

New Printing Industry Trends

Penfold Research is an industry leader in office products market, printing trends and stationery market research.

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Monday, June 4, 2012

Ezine Publishing

Once a website owner sets up their business website and has started to attract traffic they should consider starting an Ezine. Ezine Publishing on the Internet is one great way to get the word out about an Internet based business. Internet marketers know that Ezine Publishing is one of the most powerful ways to market a new business on the Internet. Of course, this basic marketing fact has been true since the early days of the Internet.

Ezine Publishing on the Internet is not that difficult. All it takes is research, time, patience, and subscribers, who are interested in your business. First, start your Ezine about a subject that you are very familiar with and can write about on a regular basis. Determine the purpose for the Ezine? Is it to attract visitors to your site? Advertise a business, product, or service? Determine your competition. Subscribe to the competitors Ezine. Determine what is good and bad about theirs. Apply your findings to your publication.

Ezine Publishing

Now, here are a few other important questions to answer. How often will you publish? This might be daily, weekly, or even monthly. What will you publish? This might be a list of tips or ideas in each issue or you might decide to write articles or reviews of your latest products. Next, determine if you will write it yourself or invite guest writers. Another way to make money with Ezine Publishing is to offer classified ad space.

Ezine Publishing

The last step in the process is to find a site to host it for you. Marketers recommend using a professional Ezine hosting site to send and receive your Ezine. Sites like Topica are very valuable sites for the Internet Marketer. They help the new publisher with all phases of their Publishing. And make managing a new Ezine easy. Most even offer options to help you grow your list. Finally, take all the information provided here into consideration before starting a new Ezine and your success is assured.

Ezine Publishing

If You Would Like More Information: Click here: http://www.internetmarketingmentoruk.com/

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